Digital Sales & Marketing World 2020 Agenda

Day 1
2:00PM

Registration Opens

5:30PM

Doors Open

6:30PM

Conference Kickoff & Opening Keynote

Think. Do. Say. How to Seize Attention and Build Trust in a Busy, Busy World

A proliferation of messages, an abundance of media choices, and blurry lines between content and advertising means people don't know where to look.

But an erosion of the establishment, entirely new business models, inexperienced entrepreneurs, and professionals gaming the system for vanity metrics means they don't know whom to trust, either.

That's a problem. For you. For them. For us.
Let's fix it.

But let's not fix it with sound bite mission statements and pithy campaigns.

Let's align what we think, what we do, and what we say.

Let's hold each other up to a higher standard. And let's inspire each other with fun and laughter along the way.

This session is a great place to start.

Ron Tite Ron Tite

7:30PM

DSMW Welcome Reception

Open to all attendees.
Connect (and celebrate!) with growth-minded business leaders, digital marketers, and sales pros.

VIP pass holders will receive drink tickets.
Cash bar for Community & All-Access pass holders.

Day 2
Day 2
7:30AM

Doors Open

8:30AM

Opening Workshop

A Very Different Way of Looking at Business, Marketing, and Trust (Updated for DSMW2020)

If you were at IMPACT Live ‘19 and you’re wondering if this opening workshop will be the same as last year, have no fear. Our DSMW opening workshop has been updated for 2020 with 40% new content, in addition to brand new case studies and other exciting surprises! Trust us, you won’t want to miss this.

There’s a very clear difference between businesses that have massive success with digital sales and marketing and those that don’t. Believe it or not, it has nothing to do with how much you spend, what agency you work with, or how long you’ve been doing inbound marketing. 

If you want to achieve breakthrough results with digital sales and marketing, then there’s only one thing that matters -- you have to become the most trusted voice in your industry. 

This requires a new, transparent and consumer-centric approach to your inbound sales and marketing. If you embrace this mindset, you will see quicker sales, improved closed rates, significant financial ROI, and a significantly better company culture. However, most companies aren’t willing to do what it takes, and that’s why most companies sadly fail with inbound. 

As we open Digital Sales & Marketing World, Marcus Sheridan will show you the clear path to becoming the most trusted voice in your space and will walk you through the techniques proven to work over and over again.

At the end of this section, Marcus will introduce you to a tool called the Inbound Success Scorecard where you’ll be able to score how your company compares to the companies having the most success with inbound. After completing this scorecard, you’ll have an actionable roadmap outlining exactly what you need to do over the next 12 months. 

The rest of Digital Sales & Marketing World will be dedicated to diving deeply into these techniques with playbooks, examples, pro-tips, and activities -- the better you implement these techniques, the faster you’ll see the digital ROI you’ve always wanted.

Are you willing to do what it takes?

Marcus Sheridan Marcus Sheridan

11:30AM

Using Video's Superpowers To Battle Boredom And Save (Your) Humanity!

There's no question that video is now a critical content format in the worlds of marketing and sales. But what is it about video that makes it so unique and so powerful? All the way from planet Playbutton, join the one-and-only VideoMan as he exposes the real superpowers of online video content, and shares how to use it in creative new ways to break through the noise and earn trust at inter-galactic scale.

Tyler Lessard Tyler Lessard

12:00PM

Lunch

Lunch is included for All-Access and VIP pass holders.

1:00PM

Role-Specific Summits

Choose the summit thats best for you. For All-Access & VIP pass holders only.

Marketing Leaders

TRANSFORMING YOUR MARKETING FROM A COST CENTER TO A REVENUE DRIVER

More than 80% of the typical buyer's journey now happens online, in a self-serve manner, before your prospects click that button to speak directly with sales. What does that mean for your marketing team? A heck of a lot! 

Tyler Lessard Tyler Lessard

Jeanne Hopkins Jeanne Hopkins

Brought to You By:

Content Managers

A CONTENT MARKETER’S GUIDE TO CREATING EXCEPTIONAL CONTENT

The way buyers make decisions today has changed. Has your content changed with it? Learn how to create a killer content marketing strategy, and outrank your competitors - all while building trust with your audience.

Felipe Millan Felipe Millan

Liz Moorehead Liz Moorehead

Franco Valentino Franco Valentino

Kevin Phillips Kevin Phillips

Brian Casey Brian Casey

Brought to You By:

Sales Professionals

DELIVERING A STAND-OUT SALES EXPERIENCE TO WIN MORE BUSINESS

Learn the latest techniques for how to break through the noise, earn the trust of prospects and customers and crush your sales goals in the digital age!

Tyler Lessard Tyler Lessard

MK Getler MK Getler

Myriah Anderson Myriah Anderson

Brought to You By:

Business Leaders & Managers

OVERCOMING ROADBLOCKS ON THE PATH TO SALES & MARKETING SUCCESS

Get the strategy you need as a business leader or manager looking to align your teams around the best digital strategies and systems to surpass your biggest goals!

Chris Marr Chris Marr

Jordan Benjamin Jordan Benjamin

Brought to You By:

Videographers

EVERY COMPANY NEEDS VIDEO

Learn from video experts on why every company needs to integrate video into their organization, the most common pitfalls that companies face during the 2-3 years, the best and worst strategies for creating a YouTube channel, the types of content you should be creating and more.

Will Schultz Will Schultz

Zach Basner Zach Basner

Devon McCarty Devon McCarty

Thad Barnette Thad Barnette

Small Businesses & Solopreneurs

THE SMALL AND THE MIGHTY

Get actionable takeaways and insights on how you can position your start-up or small business to outrank your competitors, build trust with your audience, and hit the goals you're striving for.

Shaina Weisinger Shaina Weisinger

Jessica Palmeri Jessica Palmeri

Joe Bachir Joe Bachir

Students & Young Professionals

FROM CLASSROOM TO CAREER: STRATEGY, TIPS, AND A GUIDE TO EARLY CAREER SUCCESS

During this summit, you’ll learn the digital marketing content strategy that really works today (and you probably didn’t learn it in school), how to prove your worth as a marketer your very first day on the job, how to sound like a seasoned professional at 22 years old, and how to stand out to recruiters in a crowded job market.

Jen Barrell Jen Barrell

Karisa Egan Karisa Egan

Jessica Palmeri Jessica Palmeri

Nicole Letendre Nicole Letendre

Connor DeLaney Connor DeLaney

John Becker John Becker

4:00PM

Break

4:30PM

Welcome Back!

Get pumped for the afternoon keynotes with Marcus Sheridan. 

Marcus Sheridan Marcus Sheridan

5:00PM

Ramon Ray Keynote

Author of Celebrity CEO: How Entrepreneurs Can Thrive by Building a Strong Personal Brand, entrepreneur and founder of Smart Hustle Media Ramon Ray will energize the DSMW stage with his expertise on technology, marketing, sales, and business growth.

RAMON RAY RAMON RAY

6:00PM

Cocktail Hour

End the day with a drink, while you network with fellow attendees. 

VIP pass holders will receive drink tickets.
Cash bar for Community & All-Access pass holders.

7:00PM

Dinner Break / VIP Dinner

9:00PM

After Party

Open to All-Access & VIP pass holders.

Celebrate, mingle and enjoy a cocktail with fellow attendees.

VIP pass holders receive drink tickets.
Cash bar for All-Access pass holders.

Day 3
Day 3
7:30am

Doors Open + VIP Small Group Coaching

Open to VIP pass holders only.
Schedule exclusive time to meet with speakers and IMPACT trainers in an intimate, small group setting.

8:30AM

Opening Activity With Marcus Sheridan

Start the day with a hands-on activity designed to help you reflect on day-1 and start creating an action plan to apply to your business immediately.

Facilitated by Marcus Sheridan and featuring IMPACT’s Director of Inbound Training Zach Basner and VP of Marketing from Vidyard, Tyler Lessard.

Marcus Sheridan Marcus Sheridan

Tyler Lessard Tyler Lessard

Zach Basner Zach Basner

9:00AM

Ann Handley Keynote

An Unconventional Path to Sustainable Success in 2020

It’s getting harder to tell your story in this noisy world, where many of us (and our customers) feel overwhelmed. Frenzied. Perpetually distracted. Unfulfilled. There is a better way. And it does map to more measurable success!

In this session, Ann Handley will give you the surprising prescription for sane, sustainable growth.

 ANN HANDLEY ANN HANDLEY

9:30AM

HubSpot's Meghan Keaney Anderson

HubSpot's VP of Marketing, Meghan Keaney Anderson, will be hitting the Digital Sales & Marketing World stage. Meghan has some HubSpot news to share, trust us you won't want to miss this!

MEGHAN KEANEY ANDERSON MEGHAN KEANEY ANDERSON

10:00AM

Break

10:30AM

Industry-Specific Summits

For All-Access & VIP pass holders.

Manufacturing

THE THOMAS MANUFACTURING WORKSHOP

Get a tactical playbook on how to build a high-performing website, deploy engaging content, test for improvements, and hit both your revenue and overall business goals.

Shawn Fitzgerald Shawn Fitzgerald

Brought to You By:

Marketing Agencies

DEVELOPING A GROWTH PLAN FOR YOUR AGENCY

Future proof your agency! Growit Group owner, Clodagh Higgins will guide you through her proven agency blueprint to help you optimize your strategy, people, services, sales, growth and more.

Clodagh Higgins Clodagh Higgins

Bob Ruffolo Bob Ruffolo

Brought to You By:

Home Improvement & Contstruction Companies

FROM ONLINE OBSCURITY TO OWNING AN INDUSTRY

Hear directly from businesses in home improvement and construction who are generating thousands of qualified leads from their website each month and learn how they're doing it.

Marcus Sheridan Marcus Sheridan

Cristian Shirilla Cristian Shirilla

Kurt Bahler Kurt Bahler

Retail & E-commerce

SOLVING FOR THE CUSTOMER: HOW TO FUEL YOUR RETAIL AND ECOMMERCE GROWTH

Whether you are a marketer looking to boost your paid media strategy (Google Ads, Facebook Ads, etc.), a sales professional looking to connect digital marketing to the in-store experience, or a leader wanting to drive more revenue through paid media, this summit will give you powerful tools to fuel your e-commerce or retail business.

Duane Brown Duane Brown

Ali Parmelee Ali Parmelee

Jason Linde Jason Linde

Associations

HOW TO GAIN AND RETAIN ASSOCIATION MEMBERS

Learn from association professionals who have grown membership by creating only the right content. Hear how they leveraged internal subject matter experts to create invaluable resources that built trust with existing members and brought in new ones.

Kevin Juliano Kevin Juliano

Tony Paille Tony Paille

Eric Dunn Eric Dunn

Financial & Professional Services

KEY CUSTOMER JOURNEY TRIGGERS

See real-life use cases, roadmaps and case studies of businesses that have dominated product adoption, and inbound search at all stages of the customer journey.

Kirk Drake Kirk Drake

Brought to You By:

Anyone starting or scaling an ABM program

MORE THAN A BUZZWORD: THE FRAMEWORK FOR ABM SUCCESS

Account-based marketing has moved from just a buzzword to a marketing transformation that is absolutely necessary for teams to gain (or keep) a competitive advantage. Learn Terminus' proven framework for ABM success.

Justin Keller Justin Keller

Brought to You By:

12:00PM

Lunch

Lunch is included for All-Access and VIP pass holders.

1:00PM

Liz Moorehead Keynote

How to Be Unforgettable in a Crowded Digital Space

Today, the online marketing space in virtually all industries is crowded and noisy, as the endless creation of blog articles, videos, podcasts, and more is now the norm for companies looking to grow in the digital age. That means it’s not enough to be the most educational, honest, and transparent teacher in your space — you also need to be memorable in how you answer your buyers’ most pressing questions. But how do you do that? 

In this talk, IMPACT Director of Web and Interactive Content Liz Moorehead will show you the secrets to becoming utterly unforgettable to your audience through your content, and how to unlock the powerful, moving storyteller that lies within you.

LIZ MOOREHEAD LIZ MOOREHEAD

1:45PM

Ian Altman Keynote

Same Side Selling

What if you could shift your client's focus from price to value? What if it could feel like you and your client are working together on the same-side, instead of as adversaries? Some of the most recognized B2B brands in the world have called on Ian Altman to help them sell from the Same Side to earn attention, shorten sales cycles, overcome pricing pressure, and compete with integrity while driving remarkable results.

In this interactive session, Altman shares case studies of companies and content from his bestselling book, Same Side Selling, as a backdrop to discover how to:

  • Shift the focus from price to value,
  • Uncover techniques for dealing with pricing pressure, and
  • Stand out from the competition in a way that is directly aligned with how executives make and approve decisions.

Ian Altman Ian Altman

2:30PM

Break

3:00PM

Closing Activities & Celebration!

Marcus Sheridan will guide you and your team through a high-energy and engaging closing activity to set you on the course to take action as soon as you return to the office!

4:00PM

Event Concludes - See You In 2021!