Future-proof your business with a customer-focused, budget-conscious sales and marketing strategy. 

We are in uncharted waters. Now more than ever, businesses need to be ready to weather the storm, while preparing to scale for the future. In this interactive, virtual event you will learn proven tactics that will empower your company to drive new business and thrive in a digital-only, video-first environment.

April 6, 2020

Featured Speakers

Marcus Sheridan
Marcus Sheridan
Keynote Speaker, Author of Best-Selling Book They Ask, You Answer
Ann Handley
Ann Handley
Chief Content Officer, MarketingProfs
Brian Fanzo
Digital Futurist & Founder, iSocialFanz
Liz Moorehead
Liz Moorehead
Director of Web and Interactive Content, IMPACT
Tyler Lessard
Tyler Lessard
VP of Marketing, Vidyard
Cloggah Higgins
Clodagh Higgins
Business Coach for Digital Marketing Agencies, Growit Group
Marcus Murphy
Marcus Murphy
Head Of Partnerships, DigitalMarketer
David Meerman Scott
Keynote Speaker & Best-Selling Author
Chris Marr
Chris Marr
Lead Strategic Consultant, IMPACT
Chris Duprey
Chris Duprey
Chief Learning Officer, IMPACT
Myriah Anderson
Myriah Anderson
Video for Sales Expert, IMPACT
Franco Valentino
Franco Valentino
Founder, NarrativeSEO
Keven Ellison
Keven Ellison
Vice President of Marketing, AIS
Dan Tyre
Dan Tyre
Director at HubSpot, Co-author of Inbound Organization
Will Schultz
Will Schultz
Video Trainer, IMPACT
Bob Ruffolo
Bob Ruffolo
Founder & CEO, IMPACT
Adam Steinhardt
Adam Steinhardt
CEO, The Kingdom
Stephanie Baiocchi
Stephanie Baiocchi
Director of Community & Events, IMPACT
Zach Basner
Zach Basner
Director of Inbound Training & Video Strategy, IMPACT
Amith Nagarajan
Amith Nagarajan
CEO, Rasa.io
Dave Brannen
Dave Brannen
Founder and Managing Lawyer, Resolute Legal
Kevin Phillips
Kevin Phillips
Lead Content Marketing Trainer, IMPACT
JT Terrell
JT Terrell
Accountability Coach, Petra
Jessica Palmeri
Jessica Palmeri
HubSpot Consultant, IMPACT
Mike Minissale
Mike Minissale
Director of Marketing, Mazzella Companies
Joe Bachir
Joe Bachir
HubSpot Consultant, IMPACT
Fernando Angulo
Fernando Angulo
Head of Communications, SEMRush
Jared Loftus
Jared Loftus
COO, Rasa.io
Kelly Groover
Kelly Groover
Brand Marketing Manager, LyntonWeb
Roman Kniahynyckyj
Roman Kniahynyckyj
Inbound Marketing Strategist, LyntonWeb
Brent Trimble
Brent Trimble
VP of Advisory Services, Mavenlink


Interactive Workshop - Marcus-min


This interactive workshop with Marcus Sheridan will give you the proven roadmap you need to achieve remarkable results in any economic climate. From obsessing over your customers’ needs to deploying the right content, Marcus Sheridan developed his methods during the 2008 recession and saw his business thrive like never before.

Interactive Workshop - Marcus-min
Case Studies-min
Case Studies-min


Are you ready to crush the competition? Meet the businesses that have become the leading voices in their space. You’ll walk away with the proven digital sales and marketing framework they are using to drive qualified leads, shorten the sales cycle and surpass even the most aggressive revenue goals.


With three different content tracks targeting the top strategic areas that will have the most immediate impact on your growth, you and your team will be able to choose the right content for your business’ needs. From how video can help boost your sales to the content strategy your business needs to outrank the competition, the day will be filled with can’t-miss content and industry-changing insights.


All sessions will be recorded and available to registrants on-demand after the event.

9:00 am


9:00 AM - 10:25 AM EDT (85 mins)

The Proven Roadmap You Need to Achieve Remarkable Results in Any Economic Climate

Marcus Sheridan Marcus Sheridan

10:30 AM


11:00 am


11:30 AM


12:00 PM




1:00 PM


1:30 pm


2:00 pm


2:30 pm


3:00 PM


3:30 PM


3:30 pm - 4:25 pm EDT (55 mins)

Part 2: The Proven Roadmap You Need to Achieve Remarkable Results in Any Economic Climate

Marcus Sheridan Marcus Sheridan

Setting Your Organization Up For Digital Sales And Marketing Success

After the opening workshop, your head will be full of ideas you want to implement – but it will also be full of challenges you’ll need to overcome. In the first half of this session, we’ll dive into these common challenges, and how to prepare for them, together. By the end, you’ll be ready to change the future of your company forever.

You’ll become more aware of the challenges that lie ahead and how you can set yourself up for success on your digital sales and marketing journey. A big part of your success, and ROI, will be determined by how quickly and how well you can integrate content with your sales process and get buy-in throughout your organization.

We will tackle this head-on and leave you with no fear when it comes to getting buy-in from your team. You’ll walk away from this summit ready to take action as soon as you get home and be successful no matter what challenges you encounter along the way.

Chris Marr Chris Marr

Chris Duprey Chris Duprey

How a Lifting & Rigging Company Became the Ultimate Example of Inbound Success

Michael Minissale Michael Minissale

Coming Soon

Ann Handley Ann Handley

How AIS is Slaying Giants: They Ask, You Answer’s Strategy is Helping Them Beat Household Names like Xerox, Canon and Sharp.

Before learning about the power of content, Keven was spending $2 million a month on Google Adwords.

Since implementing They Ask, You Answer at AIS, they’ve seen a 13X increase in organic traffic and have gone from 17 keywords on the first page of Google to 572 keywords on the first page.

Learn how Kevin used They Ask, You Answer strategies to find a deeper understanding of what his customers and prospects were searching for. You’ll also learn how he uses video to build trust and increase sales, how he got his entire team creating content, and how he got his sales team using it to close more deals faster.

Keven Ellison Keven Ellison

Why Most Newsletters Stink And How To Make Sure Yours Delivers Value

Brought to you by: 

Amith Nagarajan and Jared Loftus from rasa.io will explain why the world today is better suited for great company newsletters than ever before.

Especially in light of the health crisis we now face, consistent, informative and relevant communication is critical.

The question they will answer is how to do this in a way that is sustainable over the long run, feasible with available resources, and just plain awesome for your readers.

In this session you will learn:

  • Why newsletters are a critical element of your marketing strategy, especially now Techniques for streamlining and automating the newsletter process to save time.
  • Improve the engagement rates of your newsletter while increasing reader satisfaction
  • How AI can be put to work immediately, helping you curate as well as personalize content

Amith Nagarajan Amith Nagarajan

Jared Loftus Jared Loftus

How To Build A Content Style Guide For Your Business

In this session from IMPACT’s content director, you’ll learn what a content style guide is, how to run a content style guide workshop at your company, how to build your own content style guide, and how to foster adoption.

Liz Moorehead Liz Moorehead

Using Video to Accelerate Sales and Marketing in a Remote Working World

The current pandemic is creating significant challenges for businesses in every market. How do we engage our customers and prospects in truly meaningful ways when travel restrictions and remote work policies are a new reality? Join this session to learn how to use video content across your sales and marketing teams right now to stay connected with buyers, to remove friction from the buying process, and to earn trust at a time when it matters more than ever.

Tyler Lessard Tyler Lessard

How to Use the Power of Mirror Neurons to Build Fans of Your Videos

In today’s covid-19 reality, marketers and salespeople have an opportunity to use video to engage viewers when face-to-face interaction is no longer an option. An understanding of what’s going on in our brains as we watch a video teaches us a simple but powerful way to make our videos more effective, driving engagement, and building fans.

Mirror neurons are a group of cells in the premotor cortex and inferior parietal cortex of our brain. These neurons are fascinating because they not only activate when we perform an action—biting into an apple for example—they also fire when we observe somebody else performing the same action. Mirror neurons explain why we feel that we “know” movie stars and television personalities by simply seeing them on a screen. This powerful knowledge unlocks fascinating details for how you can make your videos more powerful.

In this session, you will learn:

  • A basic understanding of how mirror neurons work and how you can apply this neuroscience to make your videos more effective.
  • Precise predictions of each level of virtual proximity so you can manage video production more effectively.
  • Details on how to crop your videos to maximize viewer interest.
  • How effective video can build fans of any business!

David Meerman Scott David Meerman Scott

Taking Your They Ask, You Answer Strategy to the Next Level

Marcus Sheridan Marcus Sheridan

Best (And Worst) Practices Of Creating A YouTube Channel And Publishing Educational Content

Hear from Will Schultz about the mindset that organizations that should be taken on when doing search engine videos with TAYA content.

He will be discussing the typical channel structure do’s and don’t’s, and the checklist of assets required. He’ll present the questions that allow a business to decide on the category of content to create first for YouTube as well as how to optimize the metadata for TAYA videos.

Will Schultz Will Schultz

5 Ways to Network, Increase Sales Conversations, and Generate More Leads Using LinkedIn

This session will focus on tactical and tested techniques that my sales teams and I have learned over the last 2 years using LinkedIn every day to build a network, start sales conversations using strategic content, and ultimately increasing our lead pipeline by 80%.

Having spent nearly 2 years as a member of the Customer Advisory Board for LinkedIn and an author on LinkedInLearning, creating flagship courses in sales and marketing, I'm excited to share my findings and expertise in a light-hearted and entertaining session that will leave people with actionable steps to see immediate results in their business.

Key Takeaways

  1. How to craft a LinkedIn profile that will start conversations and attract the "right" connections.
  2. How to create LinkedIn content that has a viral impact and moves from content to conversation.
  3. How to find, manage, and get the most out of your connections using LinkedIn.

Marcus Murphy Marcus Murphy

How Resolute Legal Used Taya to Increase Leads by 359% and Hires by 200%

David Brannen David Brannen

Navigating Your Agency Through Stormy Seas

We are living in creative times. In this session, Clodagh will give you clear actionable steps that you can do as an agency today that are within your control.

You likely have a lot of what if questions as we go through this transition of change.

What if you get the call from a client that they are going to bring marketing in-house? What if your client halves their budget or cancels with you? What if your team cannot transition to working from home? At the end of this session you will be able to plan for the next three phases ahead: Adjusting - Work on a plan for what is within your control Pivoting - How to prepare & adapt for what-if situations. Building - How can you strengthen your agency for the future.

Clodagh Higgins Clodagh Higgins

How To Never Run Out Of Blog Topics

How can you ensure you never run out of blog ideas? Learn the other dozen topics relevant to all consumers as well as tactics to significantly outrank and outperform the competition.

Also in this session, you'll get tips on where to find ideas for content that will keep your blog alive for years to come.

Kevin Phillips Kevin Phillips

A Definitive Guide To On-Camera Performance (Spoiler: Your Team Is Great On Camera)

Video content presents powerful opportunities for businesses but, unfortunately, a fear of being on-camera prevents even the most effective sales and marketing professionals from ever harnessing its power.

As the video department “owner” you’re responsible for ensuring that your subject matter experts look and feel good in front of the camera.

In this session, you will learn the simple techniques that will allow your team to build more trust, influence buyers, and sell more easily with video.

Key Takeaways

1. Understand why many people say they “aren’t good on camera.”

2. Learn simple on-camera techniques that will make you more comfortable and confident.

3. See real stories and examples of sales pros like you, crushing it with video.

Zach Basner Zach Basner

How To Make 2020 Your Best Year Ever

Dan Tyre speaks to tens of thousands of people per year on the subtle and not so subtle changes of staying on course, focused on success and positioned to accomplish your goals. Fast paced, insightful, directive and effective, this presentation is a great way to get your audience focused, motivated and ready to perform.

Dan Tyre Dan Tyre

How to Use the 4 Es of Video to Tell a Bigger and Bolder Story

Video isn't just another format to tell the same story. It's a richer and more engaging medium that allows you to tell a bigger story, to infuse your message with personality and emotion, and to connect with audiences on a truly personal level. Whether you're planning to use video in your marketing, sales, or customer service programs, join this session to learn how to leverage "the 4 Es of Video" to stand out and earn the trust of your audience.

Tyler Lessard Tyler Lessard

Key Metrics to Drive Agency Success. Leading With Certainty in Dynamic Times.

Brought to you by: 

Brent Trimble Brent Trimble

24 Simple Strategies to Convert Website Visitors into Leads

A killer digital marketing strategy is designed to drive traffic, leads, and sales to your business. But what if you’re just starting out? How do you know your website has what it takes to convert traffic into qualified sales leads? That’s where IMPACT’s 24 lead conversion strategies come into play!

At the end of this session you will be able to:

1. Create a persuasive call-to-action that your website visitors can’t help but click on

2. Design a landing page that clearly sets expectations (and does the ground work for future follow-up)

3. Build a lead conversion form that’s perfectly calibrated for the right stage of the buyer’s journey

4. Execute a follow-up strategy that produces sales qualified prospects

Jess Palmeri Jess Palmeri

Joe Bachir Joe Bachir

How to Use Video in the Sales Process to Close More Deals Faster

In the current climate it’s more important than ever to incorporate video into your sales process. Whether you typically do sales face to face, or you relied on cold outbound outreach now is the time to heavily dive into using video.

However, we know it can be scary to use video for the first time. Plus, there's just so much information out there. Where do you even start?

Start here! Join us to learn strategies, tips and examples that will help build out a strong video selling program for your organization.

Key takeaways

  1. Learn the types of personalized videos that are going to create the biggest impact in the sales process.
  2. How to be most efficient with the use of personalized video so you don’t cut into the limited time you have as a sales professional.
  3. The absolute do’s and don’ts of personalized video.

Myriah Anderson Myriah Anderson

Is the Next Significant Computer Revolution Underway?

In the last month, the world has completely changed.

Amid the Coronavirus pandemic, the traditional workplaces have physically shut, the momentum swings more to the screen than ever before. The silicon chip and the internet becomes the heart and soul of the world.

So what do you do now? How do you maximize the power of the software revolution (that has been booming for a decade) and is now about to be at the forefront of radical social change?

Businesses that have not needed to truly embrace technology now suddenly find the entire existence relying on it.

Where do you start, what does the future hold?

In the search for answers, the foundations of digital sales and marketing become more real.

The customer service concept of “They ask you answer” is now a bold and harsh reality. Still, a terrific starting point for all businesses forced to embrace technology like never before. Is it a revolution?

Adam Steinhardt Adam Steinhardt

The Science of Technical Optimization in the Age of Social

Learn how technical SEO’s help content marketers amplify their content, increase leads, and keep the funnels flowing. At the end of this session you will be able to optimize your content like the pros do and get the maximum boost for your efforts.

Franco Valentino Franco Valentino

How to Run a Virtual Conference

When we chose to postpone Digital Sales & Marketing World 2020 we knew we also wanted to host a virtual event on the original date. But with just 4 weeks to do it, could we make it happen? Hear from Stephanie and Bob on what they learned along the way, how they made it happen, and how you can do a virtual event of your own.

Bob Ruffolo Bob Ruffolo

Stephanie Baiocchi Stephanie Baiocchi

Becoming a Better Leader Through Crisis

JT Terrell JT Terrell

Digital Empathy: How to Embrace Transparency & Vulnerability While Maintaining Authority

Today, every business must be in the “trust” business. Layers of complexity and innovation have amplified the importance and value of storytelling and relatability. Even though the world has become much more digitally-connected, many business practices haven’t changed that much.

This means: marketers must shift their mindsets – focusing on being relatable through transparency and vulnerability while maintaining authority ultimately bridging the gap between emotional connection & digital innovation.

Key Takeaways

  • Understand digital native consumer behaviors and the mindset required to integrate emotional intelligence in today’s business.
  • Learn about the three Ts required to create synergy between the need to humanize/personalize our business by leveraging technology and social media.
  • Walk away with a game plan to create a strategy that leverages dynamic virtual emotions into emotional storytelling and digital empathy.

Brian Fanzo Brian Fanzo

Immediately Boost Your Sales with SMS Marketing Automation

Brought to you by: 

Increased communication is a must as everyone begins working remotely, so it only makes sense that email inboxes are flooding.

At the same time, sales teams are looking for quick wins and most likely contributing to the email overflow. So how can your sales team get their pitch to stand out? SMS marketing automation allows you to connect on the device your prospects and customers use most – their mobile phone.

Join us to learn how your industry can incorporate texting in the sales process. We’ll talk through statistics, practical use cases, and present a demo of an SMS tool integrating with your CRM and marketing automation software.

Roman Kniahynyckyj Roman Kniahynyckyj

Kelly Groover Kelly Groover

Remote Teams and Real Results: 10 Tips to Have a Healthy Remote Team

Working remotely is nothing new to SEMrush, we’ve been doing it from the beginning of the company’s ten years in business. Some companies have been trying to avoid it because they didn’t have very good results. Today, companies need to work remotely with their entire staff. During this presentation we will share the practices on how to get things done while working remotely.

Fernando Angulo Fernando Angulo


Per Person


We do not offer refunds for Digital Sales & Marketing Day. All purchases are final. You may transfer your ticket to a new attendee at any time. 

You may also use your ticket as a credit toward the purchase of a Digital Sales & Marketing World ticket. For more information email hello@digitalsalesandmarketingworld.com.

Only requests made by the original purchaser/registrant will be honored.

2020 Partners

Presented By:
Brought to You By:
Supported By:
IMPACT Live Sponsor

Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies.

Learn More About Vidyard

IMPACT Live Sponsor

Verblio provides a complete approach to multimedia content creation with a focus on high-quality writing to power modern SEO and content marketing. Our network of 3,000 U.S.-based writers are subject matter experts in industries from astrology to zoology, and our easy-to-use platform offers unique flexibility, speed, and access to businesses and agencies seeking a reliable, trusted partner in developing content.

Among the first 20 HubSpot integrations, Verblio further augmented their integration in 2019 with an acquisition of a video company to revamp, refresh, and diversify how written content can be shared with new audiences from old, stagnant HubSpot content. We're excited to be an exclusive content partner to IMPACT!

Learn More About Verblio

IMPACT Live Sponsor

Design Pickle is the world’s #1 creative platform, providing unlimited, high-quality graphic design, custom illustrations, and a built-from-scratch stock library for thousands of businesses at a flat rate.

Learn More About Design Pickle

IMPACT Live Sponsor

SnapSeat Photo Booths drive live impressions for brands from public events, festivals, conferences, private parties, and more.

SnapSeat offers portrait stations, headshot stations, gif booths, and selfie booths. With live social media integration, e-mail and SMS list capture with complete brand integration.  When your event needs a quality, professional and modern photo booth, SnapSeat is Connecticut, New York City & Boston’s choice.

Learn More About SnapSeat

IMPACT Live Sponsor

Growit Group provides coaching & consulting for Digital Agencies on how to run successful and profitable businesses.

Clodagh S.Higgins is an ex-Hubspotter, now Agency coach and consultant that has owned her own Digital Agency for 8+ years in Sydney & Dublin. She has worked with over 500+ agencies helping them grow and scale their businesses.

She is the author of A Happy & Healthy Digital Agency and hosts a weekly podcast, interviewing Agency Owners about the highs and lows of running a professional services business, Agency Life.

Clodagh believes that Agency owners can have the profitable business of their dreams, with an expert team that are happy, while getting great results for their clients.

You can learn more about Growit’s methodology on their YouTube channel.

When Clodagh is not helping Agencies you will find her training for Powerlifting competitions and she has a World Record in Strict Curl and a National Record in bench press. She lives in the West of Ireland in her retreat in progress called Isleen Cottage. You can follow her on Instagram @queenmaevev2

There are a variety of ways to work with Clodagh & Growit from listening to her podcast for free, buying her book on Amazon, purchasing her Digital Agency Re-energiser online course or hiring her for coaching & consulting through various Growit Group Service Offerings.

Read about the results that Clodagh and the Growit Group team have got for their clients Penguin Strategies Influence Agents & Inbound Norway

Learn More About GrowIt Group

IMPACT Live Sponsor

Lola.com makes Agile Travel Management real by providing a super simple way to book, manage, and report on global business travel, saving employers and travelers time and money. Employee-friendly travel policies can be set up in five minutes, while managers can view budgets and expenditures in real-time and efficiently monitor their globetrotting team. With Lola.com’s 24/7/365 customer support included in its flat-fee rate, there is no easier way for travelers to book and rebook competitively priced flights and hotels. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, part of the founding team at HubSpot.

Learn More About Lola.com

IMPACT Live Sponsor

NarrativeSEO is a group of SEO professionals who work with you to deliver value and measurable results to your partners and clients.

As pioneers of the Website Ecosystem Model® that combines low-level server research with content strategies that drive sales, we'll find those challenging technical issues that hinder conversion on your website.

Learn More About NarrativeSEO

IMPACT Live Sponsor

Sticker Mule is the easiest way to order custom printing. We offer free online proofs, free worldwide shipping, and 24/7 customer support.

Learn More About Sticker Mule

IMPACT Live Sponsor

Founded in 2014, Terminus is the leader of the account-based movement. We help our customers transform B2B marketing by focusing on sales and marketing resources on the best-fit, most likely to buy segments of their addressable market. Our platform empowers marketing teams to easily build, operate, and measure scalable account-based initiatives that drive quality growth. We partner with hundreds of marketing organizations at companies like 3M, TTEC, LogMeIn, and Acuity Brands. to provide the technology and expertise that produce exceptional results.

Visit www.terminus.com to learn more or connect with us on Twitter, Facebook, and LinkedIn.

Learn More About terminus

IMPACT Live Sponsor

IMPACT is a digital sales and marketing company focused on educating and training business leaders with a growth mindset. Through our digital marketing agency services, events, online publication, training programs and virtual community, we empower businesses and their leadership teams with the education, tools, training and support needed to assume ownership of their sales and marketing and in doing so, take their careers, and their companies, to the next level

Learn More About IMPACT

IMPACT Live Sponsor

Everything you need to look professional from your home office.

Learn More About AnyVoo

IMPACT Live Sponsor

The HubSpot growth platform lets your entire company work together -- from marketing, to sales, to customer service. Each product is powerful alone, but better together.

Learn More About HubSpot

IMPACT Live Sponsor

Best marketers enjoy and love what they do. SEMrush ensures marketing professionals always have time for creativity and experiments while we take care of data. SEMrush is the only software that enables marketing professionals to build, manage and measure campaigns across all channels to improve their online visibility. SEMrush is your digital team member - your analytics buddy, your mentor, your safety net and a compass to new markets.

Learn More About SEMrush

IMPACT Live Sponsor

Get more traffic and leads from social media with your existing content! Repurpose video, audio & text into social media savvy video memes, audiograms, image quotes & thumbnails while you sleep... for one flat monthly rate. 

Plans available for small businesses to white label agency partnerships.

Learn More About repurpose house

IMPACT Live Sponsor

Our solutions inform, support, and empower industry, from the half-million suppliers that rely on us to help them grow their businesses, to the million-plus buyers, engineers, and other purchase decision-makers that turn to us each month for tools and information that help them find exactly the supplier they need.

Learn More About Thomas

IMPACT Live Sponsor

Real Thread – a custom t-shirt printer that makes ordering t-shirts easy, enjoyable and dare we say, fun! Whether for your company, brand, or passion project, the Real Thread team is there to help you create custom t-shirts you'll love wearing again and again.

Learn More About RealThread

IMPACT Live Sponsor

The Event Bird is a furniture rental company that specializes in lounge areas and in hand-crafted or sourced furniture to style specialty events or weddings.

Learn More About The Event Bird

IMPACT Live Sponsor

Alyce is an AI-powered gifting platform that helps sales and marketing teams build rapport, earn trust and generate loyalty through personal gifting. Alyce bridges the physical and digital marketing worlds to help enterprises better engage and connect with prospects, customers and employees alike while delivering measurable results.

Learn More About Alyce

IMPACT Live Sponsor

We believe that a strong digital presence is a necessary component to business growth. But building and maintaining a digital presence is no easy task. Finding talented people to strategize, develop, release, and leverage marketing content is increasingly difficult.

CU 2.0 works with your team to define who you are, where you’re going, and what sets you apart. Together, we’ll develop a plan that fits your brand goals. Then, we’ll execute a digital strategy to increase web traffic, engagement, and leads.

Learn More About Credit Union 2.0