HubSpot Training Day 2020

Maximize the power of HubSpot across your entire organization. Whether you’re just getting started or have been on the platform for years, HubSpot can transform your business, if your whole team knows how to get the most from your investment. Learn how at this full-day, virtual event.

October 27th, 2020 | 9:00AM - 5:00PM EDT

Hosted by:

hubspotlogo-web-white impact-logo-highres-white

Our Speakers

More speakers to be announced soon!

Speaker Background Oliver Baron
Oliver Baron
Senior Sales Manager
Speaker Background Rachel Sheldon
Rachel Sheldon
Inbound Professor, HubSpot Academy
Speaker Background Alexis Rodriguez
Alexis Rodriguez
Principal Solutions Engineer, HubSpot
Speaker Background Regina Takai
Regina Takai
Principal Services Engineer
Speaker Background Marcus Sheridan
Marcus Sheridan
Author of They Ask, You Answer, Partner at IMPACT
Speaker Background Bob Ruffolo
Bob Ruffolo
Founder & CEO of IMPACT
Speaker Background Tyler Lessard
Tyler Lessard
VP of Marketing, Vidyard
Speaker Background Rob Sale
Rob Sale
Head of Alliances, Vidyard
Speaker Background Liz Moorehead
Liz Moorehead
Editorial Director, IMPACT
Speaker Background Adriti Gulati
Adriti Gulati
Inbound Professor, HubSpot
Speaker Background Hugh Durkin
Hugh Durkin
Director, Product Development at HubSpot
Speaker Background Carina Duffy
Carina Duffy
Director of HubSpot Training, IMPACT
Speaker Background Kyle Jepson
Kyle Jepson
Senior Inbound Sales Professor, HubSpot
Speaker Background Courtney Caldwell
Courtney Caldwell
Co-Founder of ShearShare
Speaker Background Adi Shah
Adi Shah
Technical Inbound Partner Professor, HubSpot
Speaker Background Joe Bachir
Joe Bachir
HubSpot Trainer, IMPACT
Speaker Background Robert Abney
Robert Abney
Head of Growth & Strategic Partnerships, ShearShare
Speaker Background Dan Tyre
Dan Tyre
Director at HubSpot
Speaker Background Nate Medina
Nate Medina
Product Marketing Manager, HubSpot
Speaker Background Jordan Benjamin
Jordan Benjamin
Senior Partner Strategist, HubSpot
Speaker Background Jessica Palmeri
Jessica Palmeri
HubSpot Trainer
Speaker Background Hélène Nour Stengel
Hélène Nour Stengel
Inbound Success Coach at HubSpot
Speaker Background Mary Kate Nolan
Mary Kate Nolan
New User Customer Onboarding Specialist, HubSpot
Speaker Background Ethan Kopit
Ethan Kopit
Product Manager at HubSpot
Speaker Background Stephanie Baiocchi
Stephanie Baiocchi
Director of Community & Events, IMPACT
Speaker Background Jack Coldrick
Jack Coldrick
Senior Solutions Engineer HubSpot
Speaker Background David Little
David Little
ABM Implementer at IMPACT and Former HubSpotter



Interactive Sessions from
HubSpot Experts

From how to grow better with HubSpot to what the future holds for digital sales and marketing automation, join us for a day full of interactive sessions from Hubspot sales and marketing experts. 


3 In-Depth Tracks for HubSpot
Users of All Levels

With three in-depth tracks focused on fundamentals, optimization and advanced tools, you’ll be able to create a customized agenda that best fits where your company is with HubSpot’s sales and marketing tools, CMS and CRM. 

No matter what track you’re on, you’ll get in-depth, tactical training from IMPACT’s HubSpot experts, HubSpot Academy Professors and top industry leaders.


HubSpot Training for
Your Whole Team

Maximizing your investment in HubSpot isn’t just about sales or marketing. It takes alignment and automation across your entire team to see the business transforming results you want. HubSpot Training Day is designed to give your sales, marketing and leadership teams the training they each need to use HubSpot effectively and successfully.

Learn More

9:00AM EDT
The State of Digital Sales & Marketing Technology
It’ll be a long time until we fully understand the impact of COVID-19 on our society and our businesses. And no doubt, ...

Read More

Bob Ruffolo Bob Ruffolo

10:00AM EDT
10:30AM EDT
11:00AM EDT
11:30AM EDT
Lunchtime Laughs with Dan Tyre + Networking
Grab something to eat and join us for an exclusive, comedy lunch break with HubSpot's resident funny man Dan Tyre. In ...

Read More

Dan Tyre Dan Tyre

12:15PM EDT
Don't Worry, HubSpot Integrates With Everything

Stephanie Baiocchi Stephanie Baiocchi

Hugh Durkin Hugh Durkin

1:30PM EDT
Stretch your legs, catch up on emails, and take a minute to absorb all that you have learned today so far!
2:00PM EDT
2:30PM EDT
3:00PM EDT
Stretch your legs, grab a snack, we are heading into the final stretch!
3:15PM EDT
3:45PM EDT
4:15PM EDT
Closing Remarks
Join us to wrap up the day and find out who wins the $250 gift card!

Read More

Marcus Sheridan Marcus Sheridan

Stephanie Baiocchi Stephanie Baiocchi

The State of Digital Sales & Marketing Technology

It’ll be a long time until we fully understand the impact of COVID-19 on our society and our businesses. And no doubt, we have all been affected. And while this won't last forever, many of these changes we’ve been forced to make this year are here to stay. Like Brian Halligan just said at INBOUND, 2022 is going to look a lot more like today than 2019. In many ways, we’re not going back to life as we knew it in 2019.

The way we work has changed forever.

The way we learn about products and services has changed forever.

The way we buy has changed forever.

IMPACT's CEO, Bob Ruffolo, will walk you through the results of our State of Digital Sales & Marketing Technology survey and share what the results mean for our businesses moving forward, and how HubSpot can help us along the way.

Bob Ruffolo Bob Ruffolo

How to Become a More Data-Driven Sales Manager

As a Sales Manager, your sales tools are your greatest asset when it comes to data-driven strategies and success. In this session, you will learn the power of reporting in the HubSpot Sales Hub, how to better monitor activity to find qualified sales leads, and discover the untapped opportunities you and your sales teams are missing.

Oliver Baron Oliver Baron

6 Ways You Never Knew to Use HubSpot Workflows to Be More Efficient

Are you getting the absolute most out of your HubSpot workflows? Unless you’re actively monitoring the HubSpot Product Updates blog for the latest and greatest innovations, you’ve probably missed out on some new automation abilities within the tool. Jessica Palmeri and Stephanie Baiocchi are here to ensure that you’re up to speed with all of these new features, maximizing your automation efforts and your investment with HubSpot to simplify your day-to-day marketing, and keeping your contact database clean.

Stephanie Baiocchi Stephanie Baiocchi

Jessica Palmeri Jessica Palmeri

HubSpot 101: A Complete Overview If You're Just Getting Started

Whether you're just getting started with HubSpot or are still on the fence, this session will give you an overview of how to get the most out of your investment with HubSpot. Starting with quick wins, examining the key steps to a successful implementation at your organization, and how to set yourself up for long term success, this is a can't-miss session for all new or prospective HubSpot users.

Mary Kate Nolan Mary Kate Nolan

HubSpot and Salesforce: Comparison, Redundancies, and Integration If You Want Both

Are you considering HubSpot but are worried if it will integrate in the way you need with Salesforce? Do you already have both but know you're not using them together as well as you could be? In this session, HubSpot Trainer Joe Bachir will walk you through a comparison of HubSpot and Salesforce features and redundancies between the two. You'll learn why you may want one or the other and how to integrate the two platforms together if you want both.

Joe Bachir Joe Bachir

HubSpot Video Masterclass: Video Sharing and Advanced Reporting

Master the fundamentals of HubSpot Video for publishing video content online and sharing personalized videos with your customers. Dive into brand new features for advanced video analytics and reporting, and learn how to take your video strategy to the next level with premium offerings from Vidyard.

Tyler Lessard Tyler Lessard

Rob Sale Rob Sale

Email Marketing with HubSpot vs. Other Platforms

Email marketing is a proven method that every inbound marketing strategy needs. However, with the recent updates to data privacy standards, you need to find the most powerful and secure platform for your email marketing strategy.  In this session, we will compare HubSpot's email marketing tools with other major platforms and how to find success with your email marketing strategy no matter what tool you choose. 

Stephanie Baiocchi Stephanie Baiocchi

How To Start Your Next Website Redesign Without Code Using the HubSpot CMS

Your website is the heart of your CMS, but it’s also your best salesperson. It works for you 24/7. A truly great CMS will help you create a great website, allow your team to easily make updates, and work for every department in your business. The HubSpot CMS was created to allow for a high level of customization with elegant design while still being something everyone on your team can easily use without needing to have complex code. Learn why you should do your next website redesign with the HubSpot CMS and what you need to do to set yourself up for success.

Rachel Sheldon Rachel Sheldon

Sales Forecasting in HubSpot

Having a reliable sales forecast is important, but it can be really hard to actually create one. If you’ve struggled to forecast sales accurately for your company, or just know you could be doing better, this session is for you. In this session HubSpot Academy Professor Kyle Jepson will teach you how to:

  • Establish exit criteria for each deal stage
  • Identify stale deals and close them
  • Collect a confidence rating for each deal
  • Learn how to bring this all together for an accurate and reliable sales forecast

Kyle Jepson Kyle Jepson

Targeting Key Accounts? HubSpot’s ABM Tools May Be Perfect for You

If your business uses an account-based marketing (ABM) strategy or is targeting select accounts, HubSpot's ABM tools help you personalize content and tailor how you engage with key stakeholders. In this session, you will learn how to:

  • Set up your ABM strategy
  • Enable collaboration across teams
  • Attract high-value accounts and forge deeper relationships with more personalized engagement
  • Track and measure key milestones throughout an account’s journey.

David Little David Little

Ethan Kopit Ethan Kopit

Lunchtime Laughs with Dan Tyre + Networking

Grab something to eat and join us for an exclusive, comedy lunch break with HubSpot's resident funny man Dan Tyre.

In between thought-provoking, tactical sessions from HubSpot product managers, and experts, join Dan for a laugh-filled, interactive lunch.

Lunchtime laughs not your jam? You'll also have the opportunity to try 1:1 video speed networking or you can opt to meet small groups of other attendees and discuss topics like:

  • Become a Marketing Master with the HubSpot Marketing Hub
  • Finding Sales Success in the HubSpot Sales Hub
  • Delivering Excellent Customer Service with the HubSpot Service Hub
  • Creating an Amazing Website with HubSpot CMS

Dan Tyre Dan Tyre

HubSpot On a Budget: Getting Started with HubSpot Starter Hubs

Even on a smaller budget, HubSpot can be a great tool for your business. This session will cover how you can implement the HubSpot Starter Hubs to get your business moving in the right direction.

Courtney Caldwell Courtney Caldwell

Robert Abney Robert Abney

Getting Started with HubSpot Products, Quotes, Signatures and Payments

As a sales professional, being able to manage each step of the sales process from one place can make you more efficient and effective in your role. In this session, you will learn how to use the HubSpot Sales tools to manage your products and services, get customers to sign the dotted line, and collect their payments.

Stephanie Baiocchi Stephanie Baiocchi

Ethan Kopit Ethan Kopit

HubSpot for Enterprise: Functionality You Probably Didn't Know HubSpot Now Has

Even if you currently have HubSpot Enterprise, you more than likely are not using it to its maximum potential. You may not even know about some of the new features HubSpot enterprise now offers. In this session, we will share all the must-have features you may not know about with HubSpot Enterprise including content partitioning, predictive lead scoring, email send frequency cap, calculated properties, and workflow cloning.

Alexis Rodriguez Alexis Rodriguez

How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs

Day in and day out, you're busting your little booty to get revenue-generating content produced and published. As the days, weeks, and months roll by, you see the numbers tick up. You see how content is being used throughout the sales process to close deals. But you still struggle to get the rest of your company to see those wins and be excited about content. If this sounds familiar, this session is for you. In this tactics-packed session from IMPACT Editorial Director Liz Moorehead, you'll get a behind-the-scenes look at her favorite hacks, tips, and tricks for using HubSpot Marketing and Sales Hubs to measure content marketing ROI. You'll also learn her time-tested processes for reporting on those wins so that everyone in your company — including sales — catches the vision of how content makes money for your company.

Liz Moorehead Liz Moorehead

3X-ing Your Sales Rep's Productivity with HubSpot

Now more than ever, the productivity of sales reps can make or break your business. With HubSpot, sales reps can 3x their productivity through effective and efficient communications with their prospects. In this session, you will learn how to use sales sequences, templates, snippets, and integrations that will 3x your sales productivity.

Nate Medina Nate Medina

Multiple Domains - One HubSpot Portal

Organizations can use multiple domains to manage different aspects of their marketing and business strategies. These can include email domains, blog content domains, landing page domains, and more. But how do you manage all of these domains in HubSpot? This session will showcase how to set up and manage each of your domains in HubSpot to improve your website performance.

Jack Coldrick Jack Coldrick

Should You Work with a HubSpot Partner?

There are many choices to evaluate when deciding the best approach to driving growth for your business. One of the key decisions is do you go at it alone, or get outside help? In this session, we will walk through the pro's & con's of each approach and help you navigate what makes the most sense for your business to grow better.

Jordan Benjamin Jordan Benjamin

The Ultimate Customer Service Toolkit for Any Budget

Customers have more options and more power in their buying decision than ever before. What makes businesses stand out in today's marketplace? A personalized experience for each customer and a focus on creating loyal, long-term customers. In this session, we will share the ultimate toolkit for creating an exceptional customer service experience on any budget using HubSpot.

Adriti Gulati Adriti Gulati

Custom Objects: HubSpot’s Big 2020 Release and What You Need to Know

The backbone of the HubSpot system is the standard objects that HubSpot has: contacts, companies, deals, and tickets. For more advanced use-cases, you may now opt to create your own custom objects.

Join IMPACT Director of HubSpot Training Carina Duffy and HubSpot Technical Inbound Partner Professor Adi Shah to learn all about HubSpot's biggest update from INBOUND 2020 - custom objects!

Carina Duffy Carina Duffy

Kyle Jepson Kyle Jepson

Adi Shah Adi Shah

You Can No Longer Run Your Business Without A Great CRM (And Why HubSpot May Be Perfect For You)

We live in a data-driven world and if you don't have a CRM, or you have one that's not set up to work correctly, your business will suffer as a result. In this session, you will learn what a CRM can bring to your business, why it's so vital to have one set up properly, and why HubSpot may be a perfect fit for you.

Hélène Nour Stengel Hélène Nour Stengel

Migrating to HubSpot: What You Need to Know Regardless of Where You're Coming From

Thinking about moving to HubSpot but overwhelmed by the thought of moving everything to a new system? This session will help you learn where to start, what you need to audit before moving to a new system, and how to save yourself from a lot of future headaches by taking a few simple steps ahead of time. We'll teach you how to bring in a clean contact list with all the information you need (and legally!), how to migrate your design elements and brand style, and even how to make everything easy for your team to find moving forward.

Regina Takai Regina Takai

Closing Remarks

Join us to wrap up the day and find out who wins the $250 gift card!

Marcus Sheridan Marcus Sheridan

Stephanie Baiocchi Stephanie Baiocchi

Event Partners

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