How to Convince Your Boss to Say 'Yes!' to Digital Sales & Marketing World

How to Convince Your Boss: Start Here

  1. Review the agenda and highlight the areas where your company’s goals are in line with the topics discussed. The agenda is focused on what makes the most successful inbound cultures and organizations. You’ll learn what other companies have done to achieve results and apply it to your own organization. By the end, you’ll have an actionable roadmap outlining exactly what you need to do over the next 12 months to get the results you want. Each section of the conference will deep dive into specific areas of inbound success: content, video, digital marketing, and sales. So make sure to consider each section and how a roadmap for success in that particular area could help you reach your business goals.

  2. Check out the common objections to help you prepare your case for why you need to be at Digital Sales and Marketing World.

  3. Arm yourself with the social proof we’ve provided from last year’s conference.

  4. Use the template letter to build a written case for attending Digital Sales and Marketing World.

 

If you need more ammunition, reach out to us. We’re more than happy to help craft a winning case!

 

Common Objections

“Marketing conferences are too general to come away with specific to-dos. They’re mostly just social events.”

Your answer: Digital Sales and Marketing World is focused on takeaways so that I’ll come home knowing exactly what we need to do to make inbound work for us. Every session is value-driven, providing actionable steps as to what we need to do to improve. More workshop than conference, Digital Sales and Marketing World will give me playbooks, examples, pro-tips, and activities to bring back to the office -- the better we implement these techniques, the faster we’ll see the results we’ve been aiming for. Plus, I’ll have the chance to meet people just like me who have done what we’re looking to do.

 

“I’ve attended marketing conferences in the past and didn’t get much out of it. The lines were long and it was hard to get into sessions I wanted.”

Your answer: Unlike most other marketing and business events, Digital Sales and Marketing World has a single-track curriculum, facilitated by Marcus Sheridan. This is more like a workshop than a conference, where everyone is in one room, so I won’t waste time standing in line to get into a session and I won’t miss a single speaker.

 

“We’re not an IMPACT client.”

Your answer: Yes, IMPACT is an agency, but they also create content on a daily basis that I use to improve my skills year-round. This conference isn’t only for their clients but for anyone looking to improve their digital marketing game. In fact, 75% of their audience members aren’t clients -- they’re other marketers and salespeople (even other agencies) who are seeking advice from other inbound leaders who have been there and done that.

 

“Conferences are expensive.”

Your answer: Compared to other top marketing conferences, an All-Access ticket to Digital Sales and Marketing World is a fraction of the cost. And that ticket includes breakfast and lunch and all the networking events. The conference center and hotel are within walking distance, so daytime transportation isn’t an issue either. Plus, every attendee will be sent access to the conference’s video hub, so our entire team can review important sessions long after I return from the event.

 

“IMPACT works closely with HubSpot, and we don’t use HubSpot.”

Your answer: Digital Sales and Marketing World is intended to help companies succeed through inbound marketing in general and so its sessions are not specific to HubSpot or any particular software. (The single session that discusses HubSpot includes a dive into other martech and could apply to other marketing automation tools as well.) If you take a look at the agenda, you’ll see sessions dedicated to content that converts, improving sales through video, and capitalizing on social media and paid advertising. These are all things that can help us reach our goals, regardless of what software we use. (And check out the quote from Maria Velasquez in the Social Proof section.)

What People Said Last Year

NOTE: All Tweets will be mentioning IMLive2019. This was the name of the event in 2019 before changing it to Digital Sales and Marketing World.

Email to the Boss Template

Copy and past this template into your favorite text editor and customize the copy in blue for you. Then, send the copy in an email to your boss.

Dear <MANAGER'S NAME>,

I would like to attend Digital Sales and Marketing World on April 5–7 in Hartford, Connecticut. Digital Sales and Marketing World is dedicated to helping companies like ours achieve inbound success. The conference is focused on teaching the digital marketing and sales playbook that the most successful companies use to drive significant revenue growth and become true “inbound organizations.”

At the conference, I’ll learn what other companies have done to achieve results and apply it to how we work. By the end, I’ll have an actionable roadmap for success, in addition to playbooks, examples, pro-tips, and activities to bring back to the office -- the better we implement these techniques, the faster we’ll see the results we’ve been aiming for.

Digital Sales and Marketing World deep dives into topics we’ve been wanting to explore, including:

  • content creation and optimization
  • using video in the marketing and sales process
  • paid search and social advertising
  • creating an inbound website
  • getting the most out of martech
  • conversational marketing

I’ve broken down the approximate cost of my attendance at Digital Sales and Marketing World from <INSERT DATES DEPARTING AND ARRIVING. THE EVENT BEGINS AT 5:30 PM SUNDAY, APRIL 5, AND CONCLUDES AT 6:00 TUESDAY, APRIL 7>, below:

Airfare: <$XXX - flying into Bradley International Airport (BDL)>

Hotel <(X nights at $XXX/night): $XXX>

Dinners: <YOUR PER DIEM FOR 2 DINNERS>

All Access Ticket: <$499 if purchased before 8/10, $799 starting 8/11.>

Total: <$XXX>

Upon my return from Digital Sales and Marketing World, I’ll share the roadmap I developed, along with my access to the conference’s video hub.

Thanks for your consideration,

<YOUR NAME>

Get Your Ticket for Digital Sales and Marketing World Now!

See Pricing