Content Marketer’s Guide to Creating Exceptional Content

Agenda

1:00pm

7 Habits of Highly Effective Content Managers

After the morning workshop, you'll understand the Big 5 topics that drive traffic, leads, and sales. But how do you, as a content manager, make this come to life? Learn how to consistently produce great content based on the habits of rock-star content managers.

Brian Casey

1:30pm

How to Never Run Out of Blog Topics

How can you ensure you never run out of blog ideas? Learn the other dozen topics relevant to all consumers as well as tactics to significantly outrank and outperform the competition.

Also in this session, you'll get tips on where to find ideas for content that will keep your blog alive for years to come.

Kevin Phillips

2:00pm

How to Build a Strategy that Will Boost your Content Marketing Results

Content marketing is not just creating and distributing content; it is an entire strategic approach.

In this session, you’ll learn how to develop a data-driven content marketing strategy to improve your brand reputation, build a community, and grow brand advocates.

Felipe Millan

2:30pm

How to Build a Content Style Guide for Your Business

In this session from IMPACT’s content director, you’ll learn what a content style guide is, how to run a content style guide workshop at your company, how to build your own content style guide, and how to foster adoption.

Liz Moorehead

2:30pm

The Science of Technical Optimization in the Age of Social

Learn how technical SEO’s help content marketers amplify their content, increase leads, and keep the funnels flowing. + a bonus checklist!

Franco Valentino

This Summit is part of Digital Sales & Marketing World.

DSMW is Connecticut’s largest event for sales, marketing and leadership teams with industry-disrupting workshops, immersive breakout summits, inspiring keynotes, and endless networking opportunities.

Featured Keynotes

Marcus Sheridan

Keynote Speaker, Author of Best-Selling Book They Ask, You Answer

Ann Handley

Chief Content Officer, MarketingProfs

Ramon Ray

Entrepreneur, Best-selling Author, Editor & Founder of Smart Hustle Magazine

Your pass gets you access to it all!

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ALL-ACCESS PASS

Enjoy unlimited access to all sessions, workshops, networking events, and entertainment.

~~$1,699~~

$999 Limited time early-bird pricing. On September 1, 2020*, price increases to "Last Chance" price of $1,199.

VIP EXPERIENCE

Premier access for the ultimate DSMW experience with exclusive networking, VIP Lounge, and more.

~~$2,199~~

$1,499 Limited time early-bird pricing. On September 1, 2020*, price increases to "Last Chance" price of $1,699.

ACCESS TO OPENING WORKSHOP & ACTIVITIES

Facilitated by Marcus Sheridan.

ACCESS TO KEYNOTE SESSIONS

Access to all main stage keynote sessions including Ramon Ray, Ann Handley, Ron Tite and more to be announced soon!

ACCESS TO EXPO LOUNGE & COCKTAIL PARTIES

SEATING

The closer you are to the stage, the better the experience.

middle

Middle of the Room

front

Front of the Room

ACCESS TO ROLE-SPECIFIC SUMMITS ON APRIL 6, 1PM TO 4PM.

Three hours of interactive training and expert learning sessions across seven highly-specialized, role-specific tracks.

ACCESS TO INDUSTRY-SPECIFIC SUMMITS ON APRIL 7, 10:30AM TO NOON

Three hours of interactive training and expert learning sessions across seven highly-specialized, industry-specific tracks.

FOOD & BEVERAGE

Your chance to learn from the best digital sales and marketing experts in the business

Lunch included both days.

Snacks, coffee, and meals will be available for purchase.

Cash bar for parties.

Breakfast and lunch included both days.

Access to complimentary coffee and snacks all day in the VIP lounge.

Drink tickets provided to be used at parties. **

AFTER PARTY

Connect (and celebrate!) with growth-minded business leaders, digital marketers, and sales pros.

VIP SMALL GROUP CONVERSATIONS

An exclusive time to meet with speakers and IMPACT trainers in an intimate, small group setting.

VIP RECHARGE LOUNGE

For when you just need a little “me time” — and some time to catch up on work.

VIP DINNER PARTY

Our VIP Dinner Party is so VIP, even Jay Gatsby is on the waitlist.

POST EVENT BENEFITS

DIGITAL SALES & MARKETING POST-EVENT VIRTUAL WORKSHOP

An exclusive group workshop for VIP ticket holders facilitated by Marcus Sheridan.

VIDEO FOR SALES POST-EVENT VIRTUAL WORKSHOP

An exclusive group workshop for VIP ticketholders, facilitated by Zach Basner.

*Early-bird pricing expires at 11:59 p.m., Eastern, on August 31, 2020.

** VIP Drink Tickets Information: Three drinks tickets will be provided per person for the welcome reception, two drink tickets per person for the cocktail hour, and two drink tickets per person for the after party.

Digital Sales & Marketing World Is Designed for Teams!

The more people you bring, the better the experience — and the bigger your discount!

Often, when you attend a conference alone, you come back with a notebook full of ideas and strategies that, ultimately, never get off the ground. When you attend Digital Sales & Marketing World as a team, however, you embark upon a transformative, collaborative learning experience guaranteed to spark true and lasting change at your organization.

When you bring four or more people, you qualify for extra team benefits.

Bring between four and nine people, and save 15%! (Automatically applied at during registration)
Bring ten or more people and save 25%! (please email us to receive instructions)

Cancellation Policy

See full Cancellations, Refunds & Transfers Policy.

Discounts Available for Students & Nonprofits

50% off Community and All-Access passes for students.
35% of Community and All-Access passes for nonprofits.

To request a student or nonprofit discount, please email us.

Upgrade Your Ticket at Any Time

Simply pay the difference — your desired ticket level minus what you paid for your current ticket.

To request an upgrade, please email us.

A Summit Specifically For Content Managers

A Content Marketer’s Guide to Creating Exceptional Content

How are businesses that are crushing it with content achieving such remarkable results? Get the playbook for creating content that converts!

Presented By:

About this Summit

WHAT YOU CAN EXPECT

Spotlight Industry Speakers