A Summit Specifically For Marketing Leaders

Transforming Your Marketing from a Cost Center to a Revenue Driver

More than 80% of the typical buyer's journey now happens online, in a self-serve manner, before your prospects click that button to speak directly with sales. What does that mean for your marketing team?
April 6, 2020 | Hartford, CT
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Presented By:
Vidyard HubSpot

About this Summit

More than 80% of the typical buyer's journey now happens online, in a self-serve manner, before your prospects click that button to speak directly with sales. What does that mean for your marketing team? A heck of a lot! You're not only responsible for brand awareness, but you are now responsible for educating, engaging, and converting prospects through digital content experiences.

WHAT YOU CAN EXPECT

  • Learn how to adapt your marketing programs to the ways that customers today research and buy.
  • Learn the best practices for inbound marketing, video, and rich media.
  • Understand how to generate more referrals and upsells through an aligned approach to customer marketing and customer success.

Spotlight Industry Speakers

Summit Agenda

1:45pm

Building Your Brand and Generating Demand with Video

Video is the next major frontier for inbound marketing, content marketing, demand generation, and sales effectiveness. But how can you embrace video in a way that aligns with the needs of your buyers, and best supports the way your business goes to market? Join Tyler for an interactive workshop on how to use video in creative ways to attract, engage, and convert potential buyers. See how other businesses have been successful with video and walk away with actionable tips for how to use video to support all of your marketing programs and channels.

Tyler Lessard Tyler Lessard

3:00pm

5 Reasons Customer Success Belongs in Marketing

Customer success is a relatively new function in many companies, and the team is often placed in areas that don’t allow for maximum success. When Marketing owns Customer Success, it becomes a program aligned with Customer Marketing. Jeanne reveals how you can stand out by mapping the customer experience across all department silos. She addresses how to integrate Customer Success into Marketing most effectively, how to build a cohesive plan for Customer Success, the role of Customer Success based on the stage of your company, how to map Customer Experience across all department silos, and real-world examples of Customer Success functions at their finest.

Jeanne Hopkins Jeanne Hopkins

3:30pm

How to Maximize ROI with the Right Tech Stack

Throughout the day you’ve learned about the importance of creating quality-driven content that thoroughly addresses the most pressing questions of your buyers. Even if you are able to accomplish do this, it’s critical that a business can answer the following question: "But did our content make us any money?"

It is for this reason that, with digital sales and marketing, tools do matter -- a lot. In this session, you will learn how to get started with HubSpot, and how to maximize your investment in marketing and sales technology, so you can start measuring the return on your own investment with content.

This Summit is part of Digital Sales & Marketing World.

DSMW is Connecticut’s largest event for sales, marketing and leadership teams with industry-disrupting workshops, immersive breakout summits, inspiring keynotes, and endless networking opportunities.

 

Featured Keynotes

 

Your pass gets you access to it all!

 

See the Full Event

Get Your Tickets!

VIP EXPERIENCE

Premier access for the ultimate DSMW experience with exclusive networking, VIP Lounge, and more.

$2,199
$1,499 Limited time early-bird pricing. On September 1, 2020*, price increases to "Last Chance" price of $1,699.
ACCESS TO OPENING WORKSHOP & ACTIVITIES

Facilitated by Marcus Sheridan.

ACCESS TO KEYNOTE SESSIONS

Access to all main stage keynote sessions including Ramon Ray, Ann Handley, Ron Tite and more to be announced soon!

ACCESS TO EXPO LOUNGE & COCKTAIL PARTIES

SEATING

The closer you are to the stage, the better the experience.

front

Front of the Room

ACCESS TO ROLE-SPECIFIC SUMMITS ON APRIL 6, 1PM TO 4PM.

Three hours of interactive training and expert learning sessions across seven highly-specialized, role-specific tracks.

ACCESS TO INDUSTRY-SPECIFIC SUMMITS ON APRIL 7, 10:30AM TO NOON

Three hours of interactive training and expert learning sessions across seven highly-specialized, industry-specific tracks.

FOOD & BEVERAGE

Your chance to learn from the best digital sales and marketing experts in the business

Breakfast and lunch included both days.

Access to complimentary coffee and snacks all day in the VIP lounge.

Drink tickets provided to be used at parties. **

AFTER PARTY

Connect (and celebrate!) with growth-minded business leaders, digital marketers, and sales pros.

VIP SMALL GROUP CONVERSATIONS

An exclusive time to meet with speakers and IMPACT trainers in an intimate, small group setting.

VIP RECHARGE LOUNGE

For when you just need a little “me time” — and some time to catch up on work.

VIP DINNER PARTY

Our VIP Dinner Party is so VIP, even Jay Gatsby is on the waitlist.

POST EVENT BENEFITS
DIGITAL SALES & MARKETING POST-EVENT VIRTUAL WORKSHOP

An exclusive group workshop for VIP ticket holders facilitated by Marcus Sheridan.

VIDEO FOR SALES POST-EVENT VIRTUAL WORKSHOP

An exclusive group workshop for VIP ticketholders, facilitated by Zach Basner.

*Early-bird pricing expires at 11:59 p.m., Eastern, on August 31, 2020.

** VIP Drink Tickets Information: Three drinks tickets will be provided per person for the welcome reception, two drink tickets per person for the cocktail hour, and two drink tickets per person for the after party.

 

Digital Sales & Marketing World Is Designed for Teams!

The more people you bring, the better the experience — and the bigger your discount!

Often, when you attend a conference alone, you come back with a notebook full of ideas and strategies that, ultimately, never get off the ground. When you attend Digital Sales & Marketing World as a team, however, you embark upon a transformative, collaborative learning experience guaranteed to spark true and lasting change at your organization.

When you bring four or more people, you qualify for extra team benefits.

  • Bring between four and nine people, and save 15%! (Automatically applied at during registration)
  • Bring ten or more people and save 25%! (please email us to receive instructions)

 

Cancellation Policy

See full Cancellations, Refunds & Transfers Policy.


Discounts Available for Students & Nonprofits

  • 50% off Community and All-Access passes for students. 
  • 35% of Community and All-Access passes for nonprofits. 

To request a student or nonprofit discount, please email us.

 

Upgrade Your Ticket at Any Time

Simply pay the difference — your desired ticket level minus what you paid for your current ticket.

To request an upgrade, please email us.