More than ever before, consumers are demanding more video. Reading about a product, service, or company is no longer enough. Today, buyers want to see it and most organizations have struggled to show it. In fact, many have no idea as to how or where to get started.

Enter: The Visual Sale.

This session based on the book, will show you, in simple, clear, and actionable terms, exactly how you can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to your sales numbers, marketing strategy, and overall customer experience.

Join authors of The Visual Sale, award winning marketer and author Marcus Sheridan and marketing leader and video strategist Tyler Lessard, to learn practical advice and step by step instructions to selling over video - no matter how much you hate watching yourself on the screen (we promise) and how to integrate video into your content strategy.

One year ago, Liz was someone who viewed being asked to film as a form of severe punishment. She preferred to be considered a writer first, felt awkward on camera, and often joked she had “a face for radio.”

Flash forward to today, Liz now leads IMPACT’s video program, which includes filming up to three videos every single week for use on our website, on YouTube, and in the sales process. Not only do these videos get big results, she loves filming now. So, what changed?

In this brutally honest, secret sauce-filled talk, learn the real story of how Liz overcame her crippling fear of being on camera, her favorite battle-tested techniques for creating super engaging educational videos, and her behind-the-scenes strategies for being more confident AND likable on camera.

If you were to guess, what percentage of your video content today makes your sales team say, “Wow, I can’t wait to send this to prospects!”

Did you guess something less than 20%?

Don’t worry, you’re not alone. But if you’d like to fix it, you need to know what to make first.

In this session, we’re diving deeper than ever before into the Selling 7 - seven videos that make the most meaningful difference in the sales process. Filled with all new examples and a fresh take on these video strategies, you won’t want to miss it.

With the coronavirus pandemic carrying on for longer than many expected, it’s time to leverage video in new ways to hit your business goals. From immersive 360 tours to DIY hand-drawn animation, we’ll cover some methods and applications you can start using today.

Bonus: Who else has been on their fair share of video meetings over the past months? Learn practical tips to have the best looking picture and sound of anyone in your group chats!

This session is brought to you by our good friends at Design Pickle! In it you'll learn practical tips for how to level up your content by utilizing well-designed graphics including logo bumpers, end screens, lower thirds, calls to action, and more! Plus, we’ll cover other helpful hints on video content production as a whole. 

Get the day started with this energetic session by Marki Lemons Ryhal in which you'll learn how to:

• Create authentic, relatable, relevant video content.
• Describe how to raise money with engaging video content.
• Summarize content that can be extracted from one video.
  
  

Adding video into your sales process isn't just a "nice to have" but a must have in the current climate. The word video is often associated with a big price tag, but that shouldn’t be the case with video for sales. In fact, you can make your videos look and sound great without breaking the bank.

Join Myriah Anderson and Stephanie Baiocchi as they share tips on:
-Lighting
-Audio
-Getting the best shot
-Sounding great without a teleprompter
-Creating click-worthy video thumbnails
-Setting up a great background
-Choosing a video tool

All of which you can do with little to no budget!

You want to create more video content. LinkedIn videos, sales videos, and YouTube content are all on your list. The question is, how can you create videos that look and sound professional, without a videographer, and potentially from your home?

The truth is, you don’t need either, and I’m going to show you exactly how to make better video content yourself on a shoestring budget and with little to no production knowledge.

In this session, you’ll learn very simple video creation techniques including lighting, exposure, composition and audio recording best practices - all with live demonstration.

What is the best way for YOU to start implementing video into your sales process? This session is for salespeople that want the actionable steps on how to get started selling with video. By the end of this session, you'll learn how world-class companies have implemented video top-to-bottom, and where you should get started with your own sales process.

Specifically, we'll cover:

• Everything to define before adding your first video to your sales process
• How to determine where it makes sense to start video for your situation
• The best practices for EVERY sales video you make
• What the best of the best are doing with video, and how it's transforming their business

What do first-time videographers — or videographers looking to spruce up their skills — need to know about establishing trust immediately with subjects so the videos they produce are amazing right out of the gate?

As a videographer, your number one focus is to know your gear and how you run a production inside out and backward. Because, when you get onto a location, your focus and your attention needs to 100% be on making the person that you're interviewing feel comfortable.

If you're not focused on that and you're tinkering around with cameras and dealing with all sorts of other stuff and trying to do it simultaneously, it's not going to work out for you.

In this session, Alex Winter will teach you how to establish trust immediately with on-camera talent to make them feel as comfortable and as confident as possible.

Hear from three people doing video out in the real world and the lessons they've learned. 

1. Bootstrapping your video content strategy

2. Making your videos memorable

3. Bridging the gap between marketing and sales

Using personalized videos for outbound prospecting, through to closing the deal, is one of the hottest topics in the virtual sales world. In this session, you'll learn how video can help you become more efficient, engaging, and scalable. Whether you're new to video or a seasoned pro, discover what's really working and how you can do it now.

We’re all looking for ways that we can make our marketing more human -- and no tool does this better than video. In this session, you’ll learn how to get the most out of Vidyard & HubSpot with tips and tools that allow marketers to leverage video and CRM data to better engage with their customers.

There are video sales calls, and then there are GREAT video sales calls. The question is: Which of the two is your sales team more consistently giving to customers right now? If they’re like most, there are many opportunities for improvement, which is exactly what Marcus Sheridan will be showing in this session. If anyone in your organization is doing video sales calls, this will be CAN’T MISS.

I’ve been on YouTube since 2008 but I struggled to break 5000 subs for years. In 2016 I finally broke the 5k barrier and 4 years later I’m at 750k! In this talk I’ll tell you my strategies plus we will define success. I would say that my primary business my YT videos supported was hugely successful even when I had 5k subs. Plus, my wife’s channel when from 0-50k subs in 6 months! There are really just 4 keys to this success. Join me for all my secrets!